El 22 de Julio de 2019 se vivió un momento histórico en Puerto Rico, mi país natal, donde la ciudadanía se organizó de una manera orgánica, civilizada y en con una sola voz pidiendole la renuncia al gobernador elector, Ricardo Rosselló Nevarez. En el pasado yo escribí un post Will Social Media Run The Elections or Will The People?(¿Serán las redes sociales las que corran las campañas o será el pueblo?) acerca de si las redes sociales podían influenciar, manipular y hasta controlar las elecciones. Y la realidad es que Facebook está bajo mucho escrutinio recientemente relacionado a esto por el escándolo de Cambridge Analyticia.
Diariamente muchísimas compañías, agencias de publicidad, estudios, artistas, y todo tipo de persona que desee mercadear su producto usa las redes sociales para sobre saturar el mercadeo y tratar de irse viral, buscan la manera de hacer ranking en Google, y que su SEO, Search Engine Optimization, sea uno que les genere tráfico para su página, para que así el prestigio y valor sea mayor. Se invierte para que se genere. Siempre he sido de los que piensa que hay manera de hacer esto de manera orgánica, sencilla, ingenuosamente como Snickers Puerto Rico (un saludo a su social media manager), y como tipo guerrilla marketing.
Desde que comenzó la situación con el gobernador Ricardo Rosselló, las redes sociales no han parado con su #RickyRenuncia. Y quiero mencionar varias cosas que desde un punto de social media manager me parecen muy interesantes.
Disclaimer: Este blog post es con fines únicos de analisis de redes sociales y mercadeos. Aquí no hay partidismo, ideales políticos, ni expresiones de posturas. Mikel Media LLC se mantiene neutral ante esta situación como compañía. Si usted desea una expresión del autor Mikel Martínez, puede comunicarse con él directamente.
Me dí a la tarea de ir a Trends.Google.Com y hacer una busqueda rápida de dos terminos.
Ricardo Rossello – Governor of Puerto Rico
Seleccione que fuese en Estados Unidos, en los últimos siete días, busquedas en el web y todas las categorías. Comparto los resultados.
Si desean ver la data y poder escudriñarla adjunto el link.
Análisis de Redes
Es increíble ver cómo la gente se unifico y a nivel de todo Puerto Rico y los Boricuas que estan en la diáspora se unieron en manifestaciones digitales con los hashtags #RickyRenuncia. Muchos evolucionaron.
Como Project y Marketing Manager cuento con herramientas que me permiten analizar varias cosas y decidí crear un reporte que analize todas las redes sociales como YouTube, Facebook, Twitter, Instagram, Reddit, incluyendo Blogs y medios noticios a nivel mundial de todos los lenguajes buscnado solo dos cosas: Ricardo Rossello y/o #RickyRenuncia.
Los resultados son los siguientes:
Incremento de 736% de Ricardo Rosselló en Menciones
26.8M en Alcance tuvo Ricardo Rosselló con un aumento de +2.4k% siendo el Sábado 20 de Julio el punto más alto con 7.1M. Se sobre entiende que es así porque no estan trabajando y pueden hacer más uso de las redes.
Redes con mayor menciones
Redes con mayor alcance
El más influencial y más activo con mayor cantidad de seguidores es nada más y nada menos que el Sr. Jay Fonseca
Comparto el reporte aquí con ustedes para que lo verifiquen. Esta información se estará actualizando de manera automática día a día tomando los ultimos siete días.
¿Influencia o Unión?
Es acaso lo que hemos visto relacionado a estas manifestaciones digitales influencia por sectores, grupos, líderes, artistas, clase mediática o ha sido una unión a viva voz que se veía venir porque ya era un movimiento que estabamos viendo levantarse poco a poco desde que la candidata independiente Alexandra Lúgaro utilizó las redes sociales para levantar el apoyo de la generación con hambre de cambio. Muchos quedaron sorprendidos con la juventud cuando vieron que jovenes, quienes los daban por desinteresados por los asuntos del país, salieron a la calle a protestar, y manisfestarse.
Vivimos en la era donde las información es accesible con tan solo presionar o tocar una la pantalla de nuestros telefonos inteligentes y en segundos estamos conectados a las redes sociales donde miles de medios noticiosos y millones de personas comentan, comparten, y demuestran su aprecio o gusto por la información o el estatus compartido de la persona, compañía o marca.Personas que ayudad con retweets, shares, likes, upvotes, Facebbok Lives, Instagram Lives, Twitch Lives, y un sin número de medios de comunicación y métodos para crear contenido, utilizaron su ingenio y recursos para llevar un mensaje. Se unieron e influyendo. Creo que esto deja claro que es el comienzo de lo que criollamente le llamarias “virar la tortilla” y “despertarón a un gigante” y ese gigante es el pueblo.
Poco a poco muchas personas a nivel mundial estan diciendo quieren que las cosas sean más pequeñas. Los nichos han ayudado a crear diversidad y esto a su vez han ayudado a crear más oportunidades para todos, especificamente en el area de enriquecer culturalmente como sociedad el arte, la música, el cine, las obras, y abrir la mente a nuevas demográficas.
Si de todo lo que he dicho aqui algo me gustaria que se lleven es lo siguiente: las redes sociales, los medios de comunciación, la infomración y la historia no deben de ser controladas ni manipuladas por sectores privadas o por grupos elites con poderes económicos. Máxime cuando hay algoritmos que ayudan a esto. Seamos más sensatos y más prudentes a la hora de compartir y consumir información.
Ever since 2015, when I read the Art of Work by Jeff Goins, my mentality towards many things changed, mainly what I wanted to do with my life. I decided to become a writer, an entrepreneur and I coined the term Professional Chameleon to describe myself as a person who is talented and excels in many areas without compromising who he really is.
For me being a man of my word and not losing my integrity is key. With this being said, I realized that I needed there were many thoughts in my mind I needed to change, and habits that needed to be uninstalled – this term comes from Michael Hyatt.
So I needed to renew my mindset and start fresh. I came across many things over the internet but all were about overcoming the impostor syndrome, hustling until you make it, dress for the job you want, etc. Then, I decided it was time to make my own.
One always has to be forward thinking and not backward. Living in the past will result produce new results but rather keep you stuck. Acting and living in the now knowing that all the actions will impact the future is the correct way. It is not a matter of doing things perfectly. It’s about doing the best we can to further ourselves, our goals, and those of our business and career into something more meaningful and successful. Mistakes might happen but as long as we don’t quit, they are not failures, they are lessons.
Pushing Forward is meant for the individuals who want and demand more from themselves because they want to go beyond their comfort zone while understanding they are not the general managers of the universe.
Pushing Forward is thinking positively, with ethics and integrity always in place so we can do all the things we propose without sabotaging, hurting, damaging, or hurting anyone with our actions. This is key! We can not be Forward Thinkers, and even less believe we have integrity if we cheat, cut corners, lie, mislead, manipulate other people to further our personal agenda. “Sometimes you got to lose to know how to win.” – Dream On by Steven Tyler from Aerosmith
Pushing Forward is about connecting, leading, caring, mentoring, and coaching others to further this way of thinking so we can grow as a body, as a network of individuals that understand we want the world to be bigger than just what we have right now. Even if today is great, tomorrow will be better. Even if you’ve had the best year ever, next year will be even better.
Pushing Forward is about looking for positive things, having a bright lookout in our lives, and knowing that there is nothing in better than being a kind human being towards others while restraining the criticism, complaining, and plain old negativity from our life. When we focus on the good things, this will set things in motion in a ways that, just like a train going at full speed, it will not be easy to stop.
Join Me and others
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Ever since companies began establishing themselves things such as labels, logos, names, slogans, packaging, delivery, presentation, and quality were things that everyone would focus on.
Having a good product, and the above was all you needed. Then distribution and market share/penetration became the other aspect: The globalization. Then the study of consumers. Target audiences, demographics, segmentation, strategies. Diversification, publicity, ad campaigns, marketing campaigns, the return on investments and many other things in the equation of what makes a company be successful.
But 2018, almost all of the marketing, advertising, sales, promotions, ads, communications is done through video designed with Call to Actions and incentives to click, share, promote, buy, get it now, and sense of urgency. How do you get a competitive advantage in placing yourself ahead of competitors and delivering your message in a unique way? Entertainment
Entertainment: What’s the big deal?
Entertainment has become such an important and key element in everything that companies such as At&t acquired DirecTV and now Time Warner. They stopped being just a telecommunications provider to become an entertainment company. Why? Because we live in a world where people want to be connected, entertained, engaged. We are social beings and as such we want to always be consuming content. When 3G came active with cellphones it was big because we could walk and chew gum. You could be talking on your phone and browsing the web. Then, we had a fourth generation/4G/LTE. This one was the big one. It came with the revolutionary incentive that, there was entertainment involved. Buffering went down, speeds were amazingly fast, and the growth was exponential. The fact that we could watch an HD film in a mobile device being streamed and no lagging issues were something that no one back in 2004 would’ve considered. Netflix, Hulu, and other streaming platforms were key elements in this.
Now every influencer, company, political party, a non-profit organization, singers, fashionistas, bloggers, anyone is doing videos on Facebook Live, Instagram Live, Snapchat, Instagram Stories, Facebook Stories, Trending because they want to share their message, bran, and unique value proposition by entertaining their audience.
They engage with their fans, followers, audience by doing videos, using hashtags, using MEMEs, doing contests, asking questions and later answering them on the same platform.
What’s in it for me?
The main problem with entertainment right now is that instead of being diverse and made up of many little, medium and big size studios, the little and medium-sized are being bought by the big and the gigantic ones.
We live in a world where now Star Wars, the X-Men and Dragon Ball (in the U.S.) are from Disney. The problem with this is that now the company is focusing on merchandise and sales rather than story and hurt the biggest character development there was: Luke Skywalker. Although I liked The Last Jedi, mainly because of the same reasons everyone hated it, I wanted a last hoorah from Luke. I wanted him to go out as the greatest and biggest hero George Lucas made him be.
Not with studios becoming more of a central idea and agenda, if like everything is a one size fits all. This is insane! We are already experiencing this with the CW Sitcoms where you see the same dialogue and happenings over and over again, except for the amazing cross-overs thanks to Stephen Amell’s ingenuity.
Another issue is that now that they realize everyone streams and likes Netflix, they all want to compete with Netflix and have started creating their own versions of streaming platforms creating the exact same issue that everyone had with Cable and Satellite TV providers. I want to watch X show which is in Y platform, as well as Z show which is in the B platform. Y platform costs $14.99/month while B costs $9.99. Then I want Netflix, which will raise the price to $15.99/month and Hulu will be $5.99 (dropped since Netflix announced the raises.) Then I have Amazon prime which is $119/year and let’s add Spotify because we need music, $9.99/year.
$14.99 + $9.99 + $15.99 + $5.99 + $9.99 = $56.95 on Streaming Services/month. But don’t forget; you need internet service! Add another $60/month.
In the end, there is nothing but a pain for the consumers, for the content creators, musicians, bands, singers, composers. Unless you are a big name that you get to ask for a rate and you are paid for it immediately, you simply have to play by the rules of these companies.
The consumers cancel on and off the subscriptions or simply put them on their credit card and forget about the charge. They believe that every stream is a support for the artist or simply that it will help the show or platform to continue creating more content but this is becoming more complex and complicated with every passing year.
Every company now wants to be in the entertainment business one way or another. At&t has done it. Amazon from being a Book Seller online has done it. Netflix from mailing DVDs has become a leading powerhouse.
Now we have new entertainment companies with new promises of transparency and ownership for the creators and the consumers utilizing Blockchain technology.
What does the future hold? A promise. Creators and consumers are tired of playing by the rules of the corporations and faceless companies with the mindsets of the 20th Century. A new dawn for entertainment, an evolution for technology is coming.
Entrepreneurship, Blockchain, Entertainment and Human Behavior are joining forces to kickstart the heart of the new ear.
While Coopetition is a term initially used in the financial industry, this concept has quickly been adopted by tech companies, entrepreneurs and you can find it as great examples in superhero movies genre.
I have written before about cooperating in 3 Reasons to Build Community and Building Community, in which I expressed the importance of working together for a common goal, how strong that project, the entity could grow and become with the unison of people around them and how these community members become your family, you innovators, early adopters, and word-of-mouth marketing bringing in people organically so the growth of the idea spreads like a virus…in a good way.
Creating your own League or Super Group
We know of Avengers, Justice League, Fantastic Four, X-Men and even the Power Rangers in someway…also Guardians of the Galaxy of course! These heroes get together because each of them has unique qualities that together make them a powerhouse to take down the common enemy facing any situation and beating the odds. Of course, this is fantasy.
Applications and software have integrations, APIs and webhooks that allow them to interact, talk to each other by sharing data from one platform to another. Just like we as humans do when we visit a different household, state, country, continent. We learn the culture, the says, expressions, dos and don’ts etc.
Entrepreneurs have a very unique way of seeing things. They each possess a mental strength and a state of mind that sets them apart from the others. We know that salt has an effect and sugar has another. But sometimes mixing them both add a unique flavor or exalts the other based on the ratio you have of one over the other.
Go to Twitter and follow a blogger, influencer, entrepreneur, author. Through them, you will get into their community and learn about other authors, bloggers, influencers and entrepreneurs. They support each other in their own ventures, businesses and courses they are launching and feature each other in their books, newsletters, and podcasts. They each have their own brand but you start taking them more seriously when you realize that someone like Seth Godin writes a recommendation for their book or Tony Robbins talks about them in his Twitter or Instagram.
They cooperate with each other, integrate their brands, their philosophies, influence, reach, marketing efforts and fuse their communities to create something better and more appealing: Unique Value Proposition. It’s no wonder when you hear about conferences in which two or more of these entrepreneurs who know each other participate, the value and price makes sense. Ask Jeff Goins with his Tribe Conference, sadly enough, this year will be the last one.
The Avengers were formed to fight the world’s most dangerous enemies. The guardians of the galaxy were rebels in the space united by a common foe and situation. The Justice League was created because the need to battle an invasion coming to planet earth. None of the heroes lost their own identity or franchise by belonging in the new group they joined.
Most of the of the applications nowadays have a way of entertainment and social sharing so you can let everyone else know what you are doing and interact with them. The same can be said with the entrepreneurs and businesses nowadays striking deals and adding value while each continuing on their own path.
So what’s next?
I can honestly and wholeheartedly say that we are seeing the birth of the real power of the internet where people instead of thinking individually are thinking collectively and how one situation can affect a person, group, community, society as whole positive or negatively.
We can create much more when we collaborate and work together in an united front rather than thinking that it’s “Me vs The World.” Because even when society, the town, and many people have turned down outcasts, outlaws, and such, there is someone that will believe and follow you for what you are doing. The rap group NWA is a great example of that.
Always look for those who are willing to walk along with you so you can build solid foundations for yourself and together and grow in each of your own path.
Join me in my new community for Entrepreneurs. Let’s build our own League.
I have been participating, developing, engaging, and managing online communities ever since 4chan. Communities are what made businesses, brands, influencers, authors and entrepreneurs be able to succeed as these are fans that align with your message, what you have to say, consume your content, product and services and provide instant feedback.
Individuals such as Michael Hyatt, Paul Jarvis, Seth Godin, Chris Brogan and Jeff Goins have talk about this in many occasions. They have used social media to create exposure and grow. With the arrival of Blockchain, Bitcoin, Ethereum, EOS, Cryptocurrencies, many of these projects gain popularity thanks to word-of-mouth and the fact that communities were available.
Across the globe many people could join the project’s slack or telegram group and start talking with the staff, other followers or token holders, and create discussions that could help the project grow and further their goals.
But these apps and social media have had many issues that result in problems for both the community and the staff. Whether it’s been hacking, impersonating, cybersecurity issues, or terms and conditions where you are censored from discussing the topic of your niche market because the social media platform doesn’t like it and now you are not able to continue with your content.
These platforms and applications have proven that they are good for simple communication but not for the Community Building or Group interactions needed now a days.
Flickapp to the rescue
With a very simple, intuitive and elegant UI, Flickapp lets you quickly sign up with either your email, Google account, or with phone
With a very simple, intuitive and elegant UI, Flickapp lets you quickly sign up with either your email, Google account, or with phone
The main screen is pretty forward. Your profile picture, envelope for Private Messages. Tap on the group you want to participate. The topics of the group and Add People to copy the URL or invite your contact.
Simple and straightforward process to invite people to the group.
Creating a group is extremely easy. Name, Purpose and Group Avatar. Simple!
I love the fact that you can set group notifications within each topic in a group. If there is a subject that you have no interest on being up to date as others in the group, you can turn off the notifications.
Flickapp has become my new favorite app for group and community discussions with friends, and people of many different interests. Right now I created three groups that I am building to grow communities organically and we can learn and grow together.
I would like for you to join and grow them along with me so we can create our own tribe of thoughtful leaders:
Back in 2008 with the Bitcoin Whitepaper released, a light in the midst of the darkness, with the market crash that happened, came to be. Cryptocurrency quickly became the next thing while Social Media and smartphone adoption, as well as cellular networks, were being upgraded from 2G to 3G and quickly moving to LTE. Mostly everyone was just trying to get onto facebook, understand twitter, blogging, youtube, create and develop apps whilst the blockchain was being develop.
It took time until people realized it was not a scam, at least no the Bitcoin and Ethereum or other blockchains. Then came the ICOs, Initical Coin Offerings for Bitcoin Blockchain or TGE, Token Generation Event for the Ethereum Blockchain as these were programmable to have functionalities thanks to the smart contracts.
With so many projects coming and going, the volatility of the markets, prices going up and down, the growth of the companies so quickly affected created problems in developments. Sometimes having too many cooks in the kitchen can crease issues. Clear establishment of who’s who, who’s responsible, who has the final call, how are things to be work, and some governance and structure is heavily needed in order to actually make things occur such as develop, code, market, implement, test, debug, while providing progress reports.
Almost every blockchain company didn’t have a normal corporate or regular company structure because this was the new world so it could be shaped in a new way. It didn’t have to be so rigid and instead of having bosses, leaders, and such, everyone was to work together. Problem here was there was no clear path, structure, or who’s who other than the guy who hired you, who signs the paycheck or CEOs or president of the company.
Fall of a Dream
When the fall and winter of 2018 set in, the prices of Ethereum and almost every other token or coin in crypto went down heavily. If you had had a TGE or ICO in 2016, two years later with 50+ employees in staff, more than likely your payroll was taking quite a hit.
Some CEOs and Presidents of the companies had to reevaluated their efforts and the allocation of resources. Here are two of those examples:
While I don’t know the specific reasons, the money allocation of these two companies or the other blockchain projects that had to do this, one thing I can say one thing for sure: Project Management would’ve help…a lot.
Project Management for Decentralization
When people hear about project management some thing it is mainly about excel spreadsheets, pressure, deadlines, productivity, budgets, quality, and many other things. But mainly, a heavy pressure to deliver the meeting targets and deadlines, sometimes unrealistic, from the Project Manager who may or may not have the knowledge of the industry, the actual skills to communicate properly and inspire personnel, or simply: has been assigned the role but doesn’t know anything about PMI or the first thing about project management using all the incorrect tools and mainly mindset along the way.
Blockchain is mainly for the people by the people to provide the people a richer, cleared and more transparent way of services and assets using technology. It can be also used to create a real democratic governance and take us to the final frontier before reaching singularity, or at the very least, hold each person accountable to the commitment they made.
Many times over resources were not done appropriately on some of the blockchain projects, and in many cases big corporations, because they didn’t go through processes that would help them start their project correctly.
If you take a class of Project Management in order to later on request the certification exam, you’ll be taught that there are Knowledge Areas, a total of 10, and Process Groups, five in this case.
Process Groups are the following:
Initiating – Is the process of understanding why are we creating this in the first place. Why are we being given the resources, asking for money, and going on about this. During this process, there is also the initial meeting where the individuals involved in the project are to meet and understand that there is a Project Manager and that this PM will be in charge and held accountable and will hold accountable those involved in the project.
Planning – The most important part of the process. This is where every expert involved in the project will come up with the ground rules.
Software to use for tracking and communication. Slack or Whatsapp (please use Slack.)
Forms to use
Processes to comply with regulations
Processes from Marketing
Processes from HR
Define the requirements for each department
Define deliverables to close the project and confirm we have achieved this.
Executing – With the Planning done we know what we need to do and execute. The plan is set and the cards being dealt to the players. We have
Monitoring & Controlling – This is where we will be confirming is we are on target, ahead or below in time and resources allocation to confirm time, money and quality are up to par.
Closing – When deliverables are completed we are able to complete the project.
This is but a very simple summary in theory of Project Management. I have seen people go from Idea to Executing then Planning then Monitor & Control, then back to Planning, Executing, Trying to Close and seeing that the rules were not set so there was big problem in communication and the quality that was expected in the deliverable. Hence why the process, while it ma seem tedious to some, it simply works because it provides focus to each individual part and you’re setting your project for success from the beginning.
What many people have seen is that there are many people jumping onto the ship of decentralization with the mentality of revolution, anarchy and “let’s show them.” In many occasions without proper counsel from legal, marketing and or senior advisors to make sure that there are clear milestones in the path ahead by creating a roadmap for success that everyone within the organization can work towards to helping build the Ethos rather than just using the word without proper sense. It is one thing to have character and another to be “quite a character” when it comes to running a company or what type of identity the company or project goes with.
Knowing the destination, understanding the Why, thanks to Simon Sinek for Star with Why, will help any organization, team, project, task force, move towards the real goal you all decide and agree upon.
Project Management is not a template mindset. It’s a leadership mindset that is meant to be exercised every moment by guiding the teams, making sure it is a well running machine, no redundancy or double efforts are being done that could caseloss of time, revenue, and even morale.
Until the next time, see you all in the Blockchain